How Indians Got Out in 2021 – The Bumble App Extracts the Data
Indians are “aware” of when and how they are dating; movies, food and sports are the main interests; and Leo, Scorpio and Libra are the most sought after sun signs
Indian matchmaking was among the best shows on Netflix, and desi parents continue to swear by horoscopes. But the dating scene in the country is just as busy, according to information shared by Bumble, a US-based dating app that has users around the world.
COVID, and how it changed the way people think and experience may be sanity, but 54% of Indians are now more aware of how and when to go out, Bumble said, according to data collected from January to November 2021 They are more selective about who they want to spend time with and opt for those with similar dating intentions when applying filters.
Globally, Bumble competes with several social media dating apps, including market leaders Tinder and Badoo, but it is pioneering as a ‘women first’ platform. In a heterosexual match, the woman must take the first step; man can only respond or decline an interest. The app has a rigorous policing mechanism to prevent harassment.
Single, ok not to get involved
Sharing the trends revealed by his data, Bumble said about 62% of Indians now realize that it’s actually okay to be alone, at least for a while. This is an interesting trend, as Indian society has traditionally regarded marriage as a “must”.
In March, Bumble introduced “interest badges,” which subscribers can use to find partners with similar interests. Film and television won the most badge holders, followed by food and drink and sports. Under Film & TV, action and adventure and comedy were the preferred genres for all ages. While millennials preferred Bollywood, Gen Z loved Anime. Under Food, Coffee, Beer, Gourmet, and Biryani were the most popular searches.
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Thanks in part to the pandemic, about 75% of Indians on his platform are prioritizing finding a more emotionally available mate, Bumble said. About 52% said they drastically changed what they look for in a partner. With the pandemic and the lockdowns, Indians have reset their date, and around 71% are also said to be ready to hit the reset button next year, if necessary.
Dogs, pubs and PDAs
Photography, dogs, pubs, and cooking were the most widely deployed filters on the dating app. Cooking, video games, and gardening were among the most popular living activities, while pubs and nightclubs, coffee shops, and standing comedies were frequent outing activities.
As fear of the pandemic recedes and social distancing takes a back seat, the PDA (public display of affection is back with a bang. About 73% of Bumble Indians said they were open to PDA , even if not until after the pandemic.
Zodiac signs were a preferred filter, and Leos had the most matches of all astrological signs. They were followed by Scorpios and Libras in India.